The long-established Pontins has been rated the worst UK holiday park brand in a survey by the consumer organisation Which?, with smaller and independent resorts taking the top honours.
Top of the table was Potters Resorts, which has a base in the Essex countryside and another on the Norfolk coast.
Which? surveyed more than 1,700 people about their experiences at UK holiday parks in the past two years, asking them to rate their stays on 11…