Editor
The company announced Tuesday that the industry veteran will succeed Merit’s founder Katherine Power.
Pinatel joins Merit from MAC Cosmetics, where he served as global president since 2020. He previously held positions at Sephora and Guerlain.
Merit launched in 2021 and specialises in minimalist beauty routines, which Power dubbed the “5 Minute Morning.” The brand became a viral hit on TikTok during the height of the “quiet luxury”…
