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Pharrell Williams: The Future of Luxury Is ‘Freedom’

Pharrell Williams: The Future of Luxury Is ‘Freedom’

PARIS — For Pharrell Williams, the future of luxury is “freedom.” Not a bag, not a logo. Freedom.

I’m in Paris to meet Louis Vuitton’s new men’s creative director on the first day of September, outside the hype cycle of fashion week. Paris is just waking up from its August slumber, the air still thick with humidity.

Pharrell enters a small, quiet room in the Louis Vuitton headquarters. He is zen-like and greets me with a head bow,…


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