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Pharrell Hits a Billion, Moschino Taps Yu, Dior’s Bright Touch

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Pharrell Williams’ Debut Show for Louis Vuitton Garnered More Than 1 Billion Views

ONE BILLION: Pharrell Williams’ debut show for Louis Vuitton was a ratings hit.

The spring 2024 menswear collection broke records by garnering 775 million views on its owned platforms, and an additional 300 million video views on press accounts, covering both livestream and content around the show and attending celebrities including Beyoncé, Rihanna, Zendaya and Kim Kardashian.

By comparison, its fall 2023 show, which featured…

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