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P&G Relies on Price Hikes to Prop Up Sales as Volumes Shrink

P&G Relies on Price Hikes to Prop Up Sales as Volumes Shrink

Procter & Gamble Co. sold fewer household staples than expected last quarter as consumers grew more cautious about higher prices.

The total volume of goods sold fell 6 percent in the three months ended in December, worse than the 2.6 percent decline that analysts had estimated. Chief financial officer Andre Schulten said in an interview that shoppers are finishing off the products in their pantries before restocking, and they’re being more…


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