Peloton to Sell Private Label Apparel on Nordstrom Marketplace

Peloton is bringing its apparel collection to a wider audience, partnering with Nordstrom to offer its private label women’s and menswear at the retailer’s Marketplace online concept later this month.

Jen Cotter, chief content officer, who also oversees the apparel offering at the fitness company, revealed that Peloton is testing the idea of offering its line to other retailers where its customers shop. And in many cases, that’s…