Editor
Patagonia is making the ultimate vow to protect the planet.
In a move unheard of in the fashion industry, founder Yvon Chouinard has given the entirety of his company’s shares to a non-profit organisation and a trust, both of which will reinvest the brand’s profits toward combating climate change, preserving land and support “thriving communities,” Patagonia announced Wednesday. The news was first reported in The New York Times.
Each…
