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in Fashion

Parade Acquired by Intimates Company Ariela & Associates International

by Editor August 15, 2023, 2:20 pm 999 Views

Parade Inks Target Partnership

Parade, the buzzy, Gen-Z-founded intimates start-up, announced on Tuesday that it is set to be acquired by Ariela & Associates International, which owns the licence to Fruit of the Looms’ bra line. Terms of the deal were not disclosed.

Parade will use its new parent company’s resources, including design and forecasting, to further sales growth and expand internationally.

The deal is the latest in a series of exits for DTC intimates…

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Posted by Editor

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