Editor
In a mansion on a hill with a killer view of Los Angeles, a dozen social media influencers have gathered to bake protein packed muffins, take selfies with giant injector pens and talk about how Ozempic has changed their lives. Welcome to the GLP-1 hype house, sponsored by WeightWatchers.
The day-long experience was a marketing event for WW International Inc.’s new prescription obesity drug service — possibly the biggest brand shift…
