Outrageously rich college football coaches are suddenly concerned about the amount of money pouring into the sport — when the players are getting it

The first 12 months of NIL have taught us a valuable lesson — that a lot of college football coaches are “pocket-watchers.”

As the market continues to grow and shift, and as we approach our second college football season of the NIL era, the obsession over how much some players are making is showing us the hypocrisy that exists in a sport in which some coaches who make hundreds of millions of…