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Op-Ed | Let Temu Keep the Cheap Stuff. Amazon Should Go Luxe.

Op-Ed | Let Temu Keep the Cheap Stuff. Amazon Should Go Luxe.

Over the past two weeks, Amazon has sought to make inroads in the selling of both bling and bargains. Only one move is wise. It has a better chance of competing with Tiffany & Co. than Temu.

Amazon will help facilitate a deal by Saks Fifth Avenue owner Hudson’s Bay Co. to acquire rival Neiman Marcus Group for $2.65 billion. The tech giant will take a minority stake in the resulting company, Saks Global, giving it access to the luxury…


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