Op-Ed | How a Ukrainian Fashion Brand Is Surviving the War

In February of this year, my team at Ienki Ienki and I were preparing for a sales campaign in Milan. It was a good time for the brand. We had recently surpassed 160 wholesale accounts. Our Pre-Fall campaign was a success. And with upcoming main collection sales, it looked like we’d be celebrating our best season to date. The team was energised.

Then on February 24th, Russia launched a massive military assault on Ukraine. The country was…