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Op Ed | Does Anyone Care Who Designs J.Crew? The Answer Is Complicated

Op Ed | Does Anyone Care Who Designs J.Crew? The Answer Is Complicated

Jenna Lyons’ didn’t become a sensation because the public just happened to stumble behind the scenes of J.Crew, and discover a designer with (inarguably) great style and a larger-than-life personality. Circa 2007, the question of whether or not to introduce consumers to J.Crew’s then little-known creative director was a subject of debate within the upper tiers of the company.

“We pondered it,” a senior executive told me. “Was it a…


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