Editor
TikTok has become a beauty shopper’s playground.
A quick flip through the app’s “For You” page and viewers can now buy Benefit Cosmetics’ new Fan Fest Fanning Volumizing Mascara and Tarte’s Maracuja Juicy Lip Balm with an easy tap. But it’s not just big, established products that are catching users’ eyes.
A post by an influencer who goes by Shay (@shaylynnee) about a $1.99 Lip Glow Oil nearly identical to Dior’s Addict Lip…
