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Nivea Maker Beiersdorf’s Sales Grow Despite China’s Luxury Slowdown

Nivea Maker Beiersdorf’s Sales Grow Despite China’s Luxury Slowdown

“Our icon Nivea led the way with a double-digit sales increase combined with growth across all key regions and categories. These positive results more than offset the recurring headwinds in the challenging luxury market, which were particularly evident in China,” chief executive Vincent Warnery said in a statement.

Group sales rose to 5.2 billion euros ($5.7 billion) in the first six months of 2024, from 4.9 billion in the same period last…


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