Nike’s Virtual Studio Is Dropping Its First Physical Sneaker

Nike’s virtual studio is getting physical.

On Tuesday, the sneaker behemoth announced the first physical product to come out of .Swoosh, the digital-goods platform it introduced late last year. It’s a black-and-white, low-top version of Nike’s Air Force 1 with .Swoosh branding and details, dubbed the TINAJ, as in “This Is Not a JPEG,” a slogan that also appears on the shoe.

When it drops in Nike’s SNKRS app on Oct. 20, instead of…