Editor
Nike’s virtual studio is getting physical.
On Tuesday, the sneaker behemoth announced the first physical product to come out of .Swoosh, the digital-goods platform it introduced late last year. It’s a black-and-white, low-top version of Nike’s Air Force 1 with .Swoosh branding and details, dubbed the TINAJ, as in “This Is Not a JPEG,” a slogan that also appears on the shoe.
When it drops in Nike’s SNKRS app on Oct. 20, instead of…
