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Nike-Owned Virtual Sneaker Brand RTFKT Is Shutting Down

Nike-Owned Virtual Sneaker Brand RTFKT Is Shutting Down

RTFKT, the virtual fashion and sneaker brand that Nike acquired to the surprise of many in 2021, is shutting down, the company said Monday.

“Today, we’re announcing the plan to wind down RTFKT operations,” the brand said in a statement on X (formerly Twitter). It added that it will launch a website showcasing the brand’s work, and that it expects its web3 services for the brand’s customers will cease functioning by the end of January…


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