Nike was ahead of the curve among fashion and footwear brands making moves into crypto, securing a patent for blockchain-linked sneakers called CryptoKicks back in 2019. Last year, as NFT trading reached a frenzy, it made probably the biggest investment of its peers by acquiring RTFKT, a maker of NFTs and virtual fashion that has since released products bearing Nike’s name and logo.
But Nike still hadn’t come out with a big web3 project…