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Nike Is Launching Its First Big Web3 Project

Nike Is Launching Its First Big Web3 Project

Nike was ahead of the curve among fashion and footwear brands making moves into crypto, securing a patent for blockchain-linked sneakers called CryptoKicks back in 2019. Last year, as NFT trading reached a frenzy, it made probably the biggest investment of its peers by acquiring RTFKT, a maker of NFTs and virtual fashion that has since released products bearing Nike’s name and logo.

But Nike still hadn’t come out with a big web3 project…


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