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Nike Deepens Ties to Fanatics With College Sports Apparel Deal

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Nike Inc. and Fanatics Inc. have signed a long-term deal to design and manufacture collegiate sports apparel, sharing the rights to serve a number of major universities.

As part of the arrangement, Fanatics will make Nike-branded shirts, replica jerseys and other gear for all genders, while Nike focuses on its in-game products for the players. The companies declined to share financial terms.

Nike, based in Beaverton, Oregon, has existing…


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