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Nike Brings Brand Power to Paris Ahead of Olympics; Medalists Dawn Staley and Jordan Chiles Meet

Nike Brings Brand Power to Paris Ahead of Olympics; Medalists Dawn Staley and Jordan Chiles Meet

PARIS – The Paris 2024 Olympics are still three months away, but Nike was early in the starting blocks, taking over the city’s Palais Brongniart with a three-day event and showcase.

Guests toured a museum-like maze of rooms dedicated to footwear and athletic gear along with displays highlighting its research and development programs: All were in support of the reveal of Nike’s new Air shoes.

The imposing exterior of the…


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