Nike and Jacquemus Turn Selfridges’ Wonder Room Corner Into a Seducing Silver Gym Locker

Olympics fever has landed at Selfridges with a special pop-up from Nike’s collaboration with Jacquemus.

To celebrate the 2024 Paris Olympics, the two brands have taken over the ground floor’s Wonder Room — right next to the watches and fine jewelry with a metallic installation mimicking a gym locker room with an enormous red Le Swoosh bag from the collection sitting in the middle of the space.

Embracing the…