Editor
In early October, the throng of cheering spectators outside Louis Vuitton’s latest fashion show spilled onto the Champs-Élysées, barely contained by the metal barricades the security team had erected to maintain order. Amongst the loudest were fans of Hyein, the youngest member of K-pop sensation NewJeans, who made an appearance as a brand ambassador for the French mega-label.
Major K-pop acts like Blackpink and BTS have lit up fashion…
