Fans gather at the Netflix booth at a trade show.
Mike Blake | Reuters
Netflix shares jumped 8% after the company said it lost fewer subscribers than anticipated during the second quarter.
The company also said it aimed to unveil its lower-cost, ad-supported tier in early 2023. This comes on the heels of Netflix tapping Microsoft to be its partner on the ad-supported offering.
“We’ll likely start in a handful of markets where advertising spend is…