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Milan Trades Gen Z for Grown-Up

Milan Trades Gen Z for Grown-Up

MILAN — There is a sense of directionlessness that dominates the fashion system at the moment — and not just in Italy. Merchandisers, once hidden away in the retail divisions of fashion houses, are now front and centre, resulting in collections that cater to a wide church of consumers, at the expense of a clear point of view.

Nowhere was this more clear this week than at transitional Gucci, where the idea of putting the headless studio…


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