MILAN – Brave Kid and the Max Mara Fashion Group have inked a license for the production and global distribution of a children’s line for the Max & Co. brand.
The line is aimed at girls aged 4-16 and marks the first children’s collection for the Italian fashion group.
Under the five-year agreement, the first collection will bow for spring 2024 with the launch of a capsule and continue with a comprehensive lineup from the…