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Manchester City Beats Real Madrid in Brand Value, According to a New Survey

Manchester City Beats Real Madrid in Brand Value, According to a New Survey

PERFECT PITCH: Professional football — better known as soccer in the U.S. — thrives on rivals, sponsorships and moneymaking ventures. Now Manchester City FC has reached a new benchmark by surpassing Real Madrid CF to become the world’s most valuable soccer brand, according to a just-released annual report.

The Manchester-based club saw its brand value shoot up 13 percent — to just over 1.5 billion euros, according to the annual…


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