Makeup Artist Brands Are Beauty’s Best Bet

The beauty industry, especially makeup, fell victim to the supersized valuations of its own making. In 2018, eyebrow queen Anastasia Soare’s Anastasia Beverly Hills was valued at $3 billion after TPG Capital’s minority investment. That same year, legendary makeup artist Pat McGrath’s Pat McGrath Labs secured a $1 billion valuation after raising $60 million from Eurazeo Brands. In 2017, makeup artist and YouTuber Huda Kattan’s Huda…