Made to Order Is the Future, for Small Fashion Businesses

LONDON — In an oversaturated fashion market, smaller brands are repositioning themselves to better suit their customers and to keep their brands alive.

Silk fashion brand Worme, founded by sisters Melissa and Hannah Collett, is introducing made to order as a new model to their business.

“It’s the future for small businesses just in terms of being conscious about what you’re manufacturing and how you’re producing,…