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LVMH Sells Off-White Brand to Bluestar Alliance

by Editor September 30, 2024, 7:07 pm 1.2k Views

LVMH has sold Off-White LLC, owner of the Off-White brand, to Bluestar Alliance LLC, the New York-based brand management company that operates labels such as Tahari, Bebe and Scotch & Soda, in a deal announced Monday.

The companies did not disclose the terms of the deal.

LVMH had acquired a 60 percent stake in Off-White LLC in 2021. The brand is still under a licensing agreement with the New Guards Group that it is able to renegotiate or…

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