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Luxury Retailers React to Virginie Viard’s Abrupt Exit From Chanel

Virginie Viard on the runway during the Chanel Cruise 2024 Runway Show held at MAMO, Centre díart de la CitÈ radieuse on May 2, 2024 in Marseille, France.

Retailers — who believed Chanel artistic director Virginia Viard had been instrumental in Chanel’s success — were surprised to learn Wednesday that she had exited the company. As an important resource at their stores, they are eagerly looking forward to the next chapter.

Chanel sent out a brief statement Wednesday night confirming the 62-year-old Viard’s departure “after a rich collaboration of five years as artistic…


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