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Luxury Giants Bank on Chinese Return as Western Shoppers Sober Up

Kering Sets Plan to Boost Gucci in China

The focus of the luxury industry is shifting back to China, with hopes that its high-end spenders will once again splurge on designer goods during Lunar New Year festivities as Beijing relaxes COVID curbs after three long years.

Quarterly results from LVMH and Europe’s other luxury goods companies will offer glimpses of the toll of last year’s COVID-related disruptions in China, even as the companies roll out pricey new collections tied to…


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