Editor
PARIS– Luxury analysts had been plumping for Gucci to name a high-profile creative director to reverse its declining business, but they seem lukewarm on the choice of Demna, who made Balenciaga a byword for underground, streetwise cool and hype collaborations.
“The choice of Demna came as a surprise to us considering his bold and sometimes controversial aesthetic. We think that at this stage, the announcement brings as much risks…
