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Louis Vuitton Signs K-pop Band Le Sserafim as Brand Ambassadors

Louis Vuitton Signs K-pop Band Le Sserafim as Brand Ambassadors

South Korean girl band Le Sserafim were the star attraction at the after party following Louis Vuitton’s monumental fashion show last April on the Jamsugyo Bridge in Seoul. Now the five members of the group have signed on as house ambassadors, making their debut in the campaign for a capsule collection of bags exclusive to the South Korean market.

The images were shot in a studio in Seoul against a backdrop evoking the iconic bridge…


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Advanced analytics deployed for tropical disease research in Malaysia and more briefs

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