Don’t call Loro Piana, the uber-luxe label owned and worn by LVMH owner Bernard Arnault, “quiet luxury.” Its chief executive Damien Bertrand who joined the brand two years ago from LVMH stablemate Dior is having none of it. Arnault last month described the northern Italian brand as having enjoyed “magnifique” growth over the past year.
But Bertrand takes issue with those who argue Loro Piana’s sales surge is down to a vogue for…