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L’Oréal to Acquire Aesop

L’Oreal, Permira Among Firms Competing for Aesop Stake

Beauty giant L’Oréal is buying Aesop in a deal that values the brand at $2.5 billion, the largest ever acquisition for the French conglomerate.

Since 2012, Aesop, which makes luxury soaps, body care products and more, has been owned by Brazilian personal care company Natura & Co. In that period, Aesop’s sales ballooned from $28 million to $537 million.

According to a statement from L’Oréal, Aesop and Natura & Co., under its new…


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