Loewe and On Release Fourth Capsule Collection, the Cloudtilt Sneaker

Loewe‘s ongoing partnership with On has been something of a case study on how two hot brands can maximize each other’s buzz. Now the duo is taking on an entirely new sneaker.

For the brands’ fourth capsule, the LVMH Moët Hennessy Louis Vuitton-owned brand and the Swiss athletic company are introducing the Cloudtilt. As part of On’s Cloud series (and overall design philosophy), the new sneaker silhouette is part of the…