Mackage, the Montreal-based luxury outerwear company, has enlisted Lil’ Kim to front the fall ad campaign, shot by Drew Vickers.
The campaign will be rolled out via a high-impact global media takeover, with key metropolitan activations in cities such as New York, Paris, Toronto and Seoul.
“Lil’ Kim being a strong, independent woman who embraces bodycon fashion and is not afraid to stand out was the parallel we needed to…