Editor
When Benoît Verdier co-founded perfume house Ex Nihilo in 2014, he and his partners set out to create the “Tesla of fragrance,” combining technology with classic raw materials through personalisation services at its Paris flagship. At the time, niche fragrance brands like Ex Nihilo were increasingly being noticed by larger entities: UK private equity group Manzanita Capital had just invested in Byredo the previous year. Estée Lauder…
