Levi’s Becomes Rolling Loud Music Festival’s First Global Partner

To recognize the 150th anniversary of Levi’s blue jeans and the 50th anniversary of hip-hop, the denim brand has teamed with Rolling Loud, the first and largest global hip-hop music festival, as their first global partner.

Travis Scott, Future and Playboi Carti, along with special guest Lil Wayne, are headlining Rolling Loud’s California festival, which takes place Friday to Sunday in Inglewood, California, at…