Editor
Lacoste is floating its first NFTs as part of its project titled Undw3 — pronounced “underwater” — which launched Tuesday.
The NFTs will feature the image of a crocodile emerging from the water. Lacoste will sell 11,212 digital pieces in reference to the brand’s iconic polo shirt called L1212, priced at 0.08 Ethereum.
Undw3 is part of the brand’s plans to wade into Web3.
“Undw3 attests to our desire to…
