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Korean Luxury Platform Balaan Secures $17 Million in Series C Funding

Technology Is Fuelling and Fighting Compulsive Shopping

The investment round, participated by Shinhan Capital, Company K Partners, Daol Investment, and two other undisclosed investors, takes Balaan’s cumulative funding to $51.5 million since its inception in 2015 founded by Choi Hyung-rok, Jacob Kwak, and Park Joonhong.

Balaan’s claimed business proposition is that is allows customers to get the latest luxury goods in three days at a lower price than overseas by contracting with European…


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