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Kim Kardashian’s SKIMS called out for ‘greenwashing’ over packaging claims

Kim Kardashian, Kim Kardashian news, Kim Kardashian brands, Kim Kardashian SKIMS, SKIMS greenwashing, greenwashing, indian express news

Kim Kardashian‘s shapewear and clothing brand SKIMS courted new controversy after it was recently accused of ‘greenwashing’.

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Greenwashing, also known as ‘green sheen’, is a marketing term, in which corporations deceive consumers into thinking their products and organisation policies are environmentally friendly.

SKIMS has been accused of this practice after its packaging


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