Karlie Kloss Brings a Virtual Runway to Roblox

Karlie Kloss is the latest celebrity to jump into the Roblox metaverse.

The supermodel is launching the Fashion Klossette Designer Showcase with five pop-up stores to promote the virtual apparel of Roblox Corp. creators Builder Boy, Lovespun, Reverse_Polarity, RynityRift and Yourius. With 54.1 million daily active users, Roblox is a magnet for brands including Ralph Lauren, Tommy Hilfiger and Gucci. Digital fashion is big business, with Roblox…