Ah, the mysteries of social media: A garment can go unnoticed for one year and then one day it suddenly breaks the internet for no apparent reason. Ask JordanLuca’s founders Jordan Bowen and Luca Marchetto how they felt when their infamous fall 2023 opening look, now rechristened “pee stain denim” for that dark smudge on the pants, went viral earlier this year, and you will get two amused designers in return.
“Those pants…