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JordanLuca Spring 2025: The Dance of Virality

JordanLuca Spring 2025: The Dance of Virality

Ah, the mysteries of social media: A garment can go unnoticed for one year and then one day it suddenly breaks the internet for no apparent reason. Ask JordanLuca’s founders Jordan Bowen and Luca Marchetto how they felt when their infamous fall 2023 opening look, now rechristened “pee stain denim” for that dark smudge on the pants, went viral earlier this year, and you will get two amused designers in return.

“Those pants…


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Gates begins building smaller, cheaper nuclear reactors

Gates begins building smaller, cheaper nuclear reactors

protein

Research shows protein-rich diets may influence gut microbiome and body composition