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Jimmy Choo Taps Mi-Yeon of (G)I-dle as Global Brand Ambassador

Jimmy Choo Taps Mi-Yeon of (G)I-dle as Global Brand Ambassador

Jimmy Choo, the luxury footwear brand owned by Capri Holdings, has tapped Mi-Yeon Cho, a member of the K-pop group (G)I-dle, as its latest global brand ambassador.

In the first move of her ambassadorship, Cho will be featured in the brand’s fall 2023 campaign launching Aug. 30.

Sandra Choi, creative director of Jimmy Choo, said that “Mi-Yeon is magnetic. From her musical talent to her captivating performances and inimitable…


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