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WOWS FOR WHITE: Calvin Klein’s latest underwear campaign featuring actor Jeremy Allen White is a hit.
Released on Jan. 4, the campaign generated $12.7 million in media impact value for the brand in less than 48 hours, according to Launchmetrics. The brand, by itself, generated $3 million in MIV, with its top placement being an Instagram worth $859,000 in MIV. The post now has more than 1.4 million likes.
Shot by Mert Alas and…
