Japan tells its sober youth to drink MORE in bid to boost the economy

Japan tells its sober youth to drink MORE in bid to boost the economy with under-40s consuming less alcohol than their parents

• Covid and Japan’s ageing population has led to a decline in alcohol intake
• The tax agency launched a competition for the youth to promote drinking
• Officials hope the contest will boost tax revenue from alcohol sales 

By Jack Newman For Mailonline

Published: 05:57 EDT, 18 August 2022 | Updated: 14:28 EDT, 18 August 2022

Posted by Editor