Editor
Hours before James Dyson went on stage to announce the latest Dyson beauty innovation in front of roughly 200 people, he was giving a TikTok-like tutorial in a dimmed Chelsea event space in New York.
Dressed in a casual black bomber jacket with a dark henley and jeans, Dyson, 76, was first rough drying his hair with the company’s new Airstrait, a wet-to-dry straightener, before flipping the tool over and flat ironing the hair.
“This is how…
