The NFL’s Big Data complex, including Next Gen Stats and Pro Football Focus, would have you believe that numbers don’t lie, but the truth is that numbers can be untrustworthy little digits. They don’t explicitly generate faux stats, but accurate statistics can be framed deceptively. For instance, on Christmas Day, Jalen Hurts was carried into the end zone for his 15th rushing touchdown of the season, surpassing the record Cam Newton’s…