Jaclyn Hill’s Namesake Cosmetics Line to Shut Down

On Instagram, influencer Jaclyn Hill announced on Jan 1. that her eponymous beauty brand will be closed “for the foreseeable future.”

The line – fronted by Hill but owned by Forma Brands, the parent company of Morphe – launched in 2019 when YouTube’s first wave of creators was at its peak. Forma Brands specifically bet on high-profile influencers such as Hill and the controversial stars James Charles and Jeffree Charles. In Jan….